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In Peru ecotourism has helped make it possible to create national reserves and save the forests of the Amazon basin from destruction. By implementing our ecotourism-based conservation model, we are ensuring the forests we care for will be around for future generations to appreciate. Pioneering projects like Tambopata Ecolodge, which was established in 1991, serve as a conservation model, by showing how responsible ecotourism can support conservation initiatives, and teaching local people about the importance of protecting our shared natural heritage, by showing them that forests are worth more to us all when they are left to flourish.